Our 2025 SMART Goals: A Journey of Growth Together

We’re already three months into 2025, my girlfriend (Bunny) and I (Leaozinho) wanted to share the SMART goals we’ve set for ourselves this year and how we’re progressing so far. We believe in setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to bring more purpose and joy into our relationship. Here’s what we’re committing to accomplish together this year:

Creative and Professional Growth

Content Creation Challenge: By December 31st, we’ll create and publish 100 Tiktok videos. That’s roughly two videos per week—ambitious but doable with consistent effort.

Launching Our Flower Business: This is the year our floral dreams bloom into reality! We’ve been planning this venture for months, and 2025 is when we finally bring beautiful arrangements to our community.

Physical Challenges

Monkey Bar Mastery: I’ve committed to conquering the entire monkey bar set at the park near our place in Irvine, while Bunny has set her sights on completing half of the course.

Travel and Culture

International Adventure: We’re planning to step outside our comfort zone (and the USA!) for at least one international trip this year. Destination still to be determined, but our passports are ready!

Language Exchange: We’re diving into each other’s native languages, with a goal of learning at least 100 words in each.

Literary Journey: We’ll each complete at least two books this year, expanding our minds and creating opportunities for meaningful discussions.

Home and Lifestyle

Creating Our Sanctuary: We’re transforming our living space with two key projects—setting up a cozy outdoor balcony retreat and establishing a properly organized separate bedroom.

Healthy Habits: We’re committing to enjoying 50 fruit bowls together throughout the year, making nutrition a delicious part of our routine.

Home Harmony: Our living space will receive five deep cleaning sessions, creating a refreshed environment that supports our well-being.

Art Appreciation: We’ll thoughtfully select and purchase at least one piece of art that speaks to both of us, bringing beauty and inspiration into our home.

We will be documenting our journey toward these goals throughout the year, sharing both victories and challenges. By making our commitments public, we’re adding an extra layer of accountability while hopefully inspiring others to set their own SMART goals with their partners.

Have you set relationship goals with your significant other? We’d love to hear about your experiences in the comments below!

Stay tuned for our next update as we continue this adventure through 2025!

Unleash Change: Understanding the Science of Habits

Have you ever wondered why some people seem to effortlessly maintain healthy routines while others struggle to make positive changes stick? Or why certain organizations consistently outperform their competitors? The answer might lie in understanding the science of habits.

Charles Duhigg’s “The Power of Habit” offers a fascinating exploration of how habits shape our lives, organizations, and societies. As someone who has always been intrigued by human behavior and personal development, this book completely transformed my understanding of why we do what we do – and more importantly, how we can change it.

The Science Behind Our Actions

At its core, the book reveals a simple yet powerful truth: much of what we do isn’t the result of well-considered decision making, but rather habits. In fact, research suggests that about 40% of our daily actions are habits rather than conscious decisions. This might sound discouraging at first, but it’s actually empowering once you understand how habits work.

Duhigg introduces us to the “habit loop,” a three-part process consisting of:

  • A cue (the trigger)
  • A routine (the behavior)
  • A reward (the payoff)

Understanding this loop isn’t just academic – it’s the key to transformation. Whether you’re trying to exercise more, eat healthier, or break free from social media addiction, recognizing these components in your own behavior is the first step toward change.

The Golden Rule of Habit Change

Perhaps the most powerful insight from the book is what Duhigg calls “The Golden Rule of Habit Change”: You can’t extinguish a bad habit; you can only change it. The key is keeping the same cue and reward while inserting a new routine.

Think about it like this: If you stress-eat chocolate every afternoon at work (cue: stress, reward: comfort), simply trying to “stop eating chocolate” rarely works. Instead, you might keep the same cue (stress) and reward (comfort), but change the routine to taking a short walk or practicing deep breathing exercises.

Beyond Individual Habits: Organizational Transformation

What truly sets this book apart is its exploration of habits in organizations. Through compelling case studies, Duhigg shows how companies like Alcoa and Starbucks have used habit-based strategies to create extraordinary results.

Take Paul O’Neill’s transformation of Alcoa. Instead of focusing directly on profits, he zeroed in on worker safety as a “keystone habit” – one that would trigger widespread positive changes throughout the organization. By focusing on this single habit, he not only made the workplace safer but also drove unprecedented profitability.

The Role of Crisis and Community

One fascinating aspect of the book is its examination of how crises can catalyze habit change. Whether it’s personal rock bottom or organizational crisis, these moments often provide the momentum needed for transformation. However, Duhigg emphasizes that sustainable change usually requires something more: community and belief.

This explains why organizations like Alcoholics Anonymous have been so successful. They provide not just a method for changing habits but also a supportive community and a framework for belief in the possibility of change.

Practical Takeaways for Personal Change

If you’re looking to change your own habits, here are the key steps the book recommends:

  1. Identify the routine you want to change
  2. Experiment with different rewards to understand what craving is driving your behavior
  3. Isolate the cue by examining the five categories of common habit triggers:
    • Location
    • Time
    • Emotional state
    • Other people
    • Immediately preceding action
  4. Create a plan that maintains the cue and reward but changes the routine

Beyond the Individual: Social Change Through Habits

Perhaps most inspiring, Duhigg shows how understanding habits can drive social change. Significant social movements succeed by transforming individual habits into collective routines.

Final Thoughts

“The Power of Habit” isn’t just another self-help book – it’s a comprehensive framework for understanding human behavior at every scale. Whether you’re trying to make personal changes, lead an organization, or contribute to social change, understanding the power of habits is crucial.

The book’s core message is ultimately hopeful: while habits are powerful, they’re not destiny. With understanding and effort, we can reshape them to create the lives and world we want. As Duhigg writes, “Once you understand that habits can change, you have the freedom and the responsibility to remake them.”

What habits will you choose to change?


Have you read “The Power of Habit”? What habits have you successfully changed in your life? Share your experiences in the comments below.

Unlocking Peak Performance: Insights from Kotler’s Masterpiece

After diving deep into Steven Kotler’s “The Art of Impossible,” I’m struck by how he demystifies peak performance. Far from being the domain of genetic outliers or purely gifted individuals, Kotler shows that extraordinary achievement follows a learnable formula – one grounded in neuroscience and psychology rather than mystique or talent alone.

What fascinates me most is Kotler’s concept of the “infinite game” of peak performance. Rather than focusing on winning or reaching a final destination, the goal is simply to keep playing, to stay engaged in consistent growth and improvement. This reframes the pursuit of seemingly impossible goals from a sprint into a marathon – or perhaps more accurately, an endless series of small steps forward.

The book’s insights about flow states are particularly compelling. We often think of those moments of total absorption and peak performance as happy accidents, but Kotler reveals them to be engineerable experiences. By understanding flow triggers – clear goals, immediate feedback, and the right balance of challenge and skill – we can actually design our lives to produce more of these optimal states. The potential impact is staggering: up to 500% increases in productivity and 230% in learning during flow states.

But what really sets this book apart is its holistic approach. Kotler doesn’t just focus on flow – he builds a comprehensive framework around four key elements: motivation, learning, creativity, and flow. Each builds upon the other. Motivation gets you started, learning keeps you in the game, creativity helps you navigate, and flow accelerates your progress beyond normal bounds.

I’m particularly struck by his insights about frustration and creativity. Rather than seeing frustration as a sign something’s wrong, Kotler positions it as a necessary part of the process. That “constant, itchy dissatisfaction” he describes isn’t just normal – it’s actually vital for long-term creative achievement. This reframes those difficult moments from obstacles into essential components of the journey.

The book also challenges conventional wisdom about motivation. Instead of relying on willpower or external rewards, Kotler advocates for aligning our intrinsic drivers – curiosity, passion, purpose, autonomy, and mastery. When these align into what he calls a “Massively Transformative Purpose,” we tap into sustainable motivation that can fuel years of dedicated effort.

Perhaps most provocatively, Kotler suggests that not pursuing challenging goals might actually be harmful to our well-being. He presents evidence linking disconnection from meaningful work to depression, suggesting that pushing our boundaries isn’t just about achievement – it’s about maintaining psychological health.

However, it’s worth noting that implementing these insights requires significant control over one’s schedule. As one reviewer pointed out, carving out four hours of focused creative time daily might seem impossible for those juggling demanding jobs or family responsibilities. This highlights an important consideration: while the principles may be universal, their application needs to be adapted to individual circumstances.

The book’s central message resonates deeply: extraordinary achievement isn’t about dramatic breakthroughs but rather consistent application of fundamental principles. It’s about understanding our biology and psychology and working with them rather than against them. It’s about turning what seems impossible into a series of progressively challenging but achievable steps – much like Laird Hamilton approaching fifty-foot waves one small increment at a time.

What makes “The Art of Impossible” particularly valuable is how it combines scientific rigor with practical application. It’s not just theoretical – it’s a detailed roadmap for anyone serious about pushing their boundaries and achieving what might seem impossible. While the path it describes isn’t easy, there’s something deeply encouraging about having it laid out in such clear, actionable terms.

In an era where we’re often looking for quick fixes and shortcuts to success, Kotler’s message is both challenging and refreshing: there are no shortcuts to extraordinary achievement, but there is a formula. And while that formula requires dedication and consistent effort, it’s available to anyone willing to commit to the journey.

Unlocking Success with the 80/20 Principle

Book reflections: The 80/20 Principle by Richard Koch

The Secret of Achieving More With Less.

Chapters of the book

  1. Part One: Overture
    • Welcome to the 80/20 Principle
    • How to Think 80/20
  2. Part Two: Corporate Success Needn’t Be a Mystery
    • The Underground Cult
    • Why Your Strategy Is Wrong
    • Simple Is Beautiful
    • Hooking the Right Customers
    • The Top 10 Business Uses of the 80/20 Principle
    • The Vital Few Give Success to You
  3. Part Three: Work Less, Earn and Enjoy More
    • Being Free
    • Time Revolution
    • You Can Always Get What You Want
    • With a Little Help From Our Friends
    • Intelligent and Lazy
    • Money, Money, Money
    • The Seven Habits of Happiness
    • Your Hidden Friend
  4. Part Four: The 80/20 Future
    • Success Through 80/20 Networks
    • When 80/20 Becomes 90/10
    • Your Place in the 80/20 Future
  5. Part Five: The Principle Revisited
    • The Two Dimensions of the Principle

The 80/20 Principle: A Guide to Working Smarter, Not Harder

Note this is not a comprehensive summary of the book but provides some highlights which should give you a taste of the material covered in this book. If the the content in this post peaks your interest I recommend purchasing and reading the book. I thoroughly enjoyed reading this book. I’m sure I will revisit the book again in the future to remind myself of some of the key takeaways.

The 80/20 principle, also known as the Pareto principle, is a powerful concept that can transform how we approach work, relationships, and life in general. At its core, it states that roughly 80% of results come from 20% of causes. This seemingly simple observation has profound implications for how we can optimize our lives and work.

Understanding 80/20 Thinking

The power of 80/20 thinking lies in its ability to help us identify what truly matters. Unlike conventional thinking, which tends to be rushed and linear, 80/20 thinking is:

  • Reflective: It encourages us to step back, think quietly, and mine for precious insights before taking action
  • Unconventional: It challenges conventional wisdom and finds opportunities where others see none
  • Strategic: It focuses on the few objectives that give us comparative advantage
  • Nonlinear: It recognizes that not all inputs and efforts yield proportional results

Applying the Principle to Different Areas of Life

Career and Work

Most value in any organization comes from a small percentage of professionals. The key to earning more while working less is identifying where 20% of effort yields 80% of returns. This means:

  • Focusing on high-value activities that align with your strengths
  • Eliminating or reducing low-value tasks
  • Understanding that the best performers are often underpaid relative to their true value

Time Management

The principle reveals that 80% of our achievements come from 20% of our time. To maximize productivity:

  1. Identify your highest-value activities
  2. Double down on the top 20% of activities that produce the most results
  3. Eliminate or delegate low-value tasks
  4. Control your time rather than letting others control it

Relationships

Quality matters more than quantity in relationships. The principle suggests:

  • Focusing on nurturing key alliances rather than maintaining many superficial connections
  • Recognizing that a few strong relationships will drive most of your success
  • Building mutual connections between your key allies

Business and Strategy

In business, the principle reveals several crucial insights:

  • A small percentage of customers typically generate most of your profit
  • Focus on providing exceptional service to your top 20% of customers
  • Simplify your product line to focus on the most profitable items
  • Make decisions with 80% of the information rather than waiting for perfect knowledge

Project Management

Successful project management through the 80/20 lens means:

  • Focusing team members on the few things that truly matter
  • Spending more time planning at the start of a project
  • Regularly re-evaluating priorities based on new information
  • Limiting critical issues to no more than seven at a time

Negotiation

The principle applies to negotiations in fascinating ways:

  • Only 20% of negotiation points typically comprise 80% of the value
  • Most significant concessions occur in the final 20% of the negotiation time
  • Build a list of less important points to use as bargaining chips

The Path to Greater Happiness

The 80/20 principle extends beyond productivity to personal fulfillment. It teaches us that:

  • 80% of our happiness comes from 20% of our activities
  • We should consciously pursue what makes us happy rather than indirect goals
  • Success comes from finding the right things to achieve, not just working harder
  • Most failures come from races others enter us into, while successes come from races we choose

Practical Implementation

To start applying the 80/20 principle in your life:

  1. Identify your highest-value activities and relationships
  2. Eliminate or reduce low-value commitments
  3. Focus on what you do exceptionally well
  4. Make decisions with incomplete information using the “Bezos Rule” (70% information is usually enough to take action)
  5. Invest in relationships and activities that consistently produce results

Remember, the goal isn’t to achieve perfect 80/20 ratios but to recognize and act on the principle that a few things are always much more important than most things. By focusing our energy on these vital few areas, we can dramatically improve our results while reducing unnecessary effort.

The beauty of the 80/20 principle lies in its universal applicability and its promise of greater results through focused effort. Whether in business, relationships, or personal development, it provides a framework for achieving more by doing less – but doing the right things.